Frequently Asked Questions (FAQs)
- What does "beta" mean?
- What is crowd funding?
- Why should I sign up for an AdsForCauses account?
- What's an Ad Proposal?
- I want to fund an Ad for a particular Cause, but I don't see any Ad Proposals for that Cause. What should I do?
- What's AdsForCauses position on a particular Cause?
- What are the AdsForCauses civility rules?
- I'm not an activist. What can I do?
- How do I contact someone at AdsForCauses?
- What does it mean to pledge funds to an Ad Proposal?
- I pledged funds to an Ad Proposal, but now I've changed my mind. Can I revoke my pledge?
- If I help crowd fund an Ad Proposal, do I get anything in return? Do I get a reward?
- Can I anonymously fund an Ad Proposal?
- How does AdsForCauses makes Advertising easy?
- How does AdsForCauses make Advertising accessible?
- How does AdsForCauses make Advertising affordable?
- What is Ad Creative?
- I already have creative for an Ad I want to publish. Can I still use AdsForCauses?
- People opposed to my Cause are already using AdsForCauses. Why should I use AdsForCauses to create Ads for my opposing view?
- Can I anonymously pledge funds for an Ad Proposal?
- Does AdsForCauses have any guidelines on what I can and cannot post as an Ad Proposal?
- Can I create a private Ad Proposal that only people I specify can see?
- What's a publication outlet?
What does "beta" mean?
"Beta" means this website is still in development. It still has some bugs and missing features. We appreciate your patience while we continue to improve everything. You may run into a few bugs or see an error page once in a while, but don't let that stop you. You will still be having fun creating and funding Ads and helping to change the world one Advertisement at a time.Back to top.
How does AdsForCauses makes Advertising easy?
There is a lot of complexity to doing advertising well. Things to consider include: who is your target audience, how do you craft the right message (text, images, video) to capture your audience's attention, and how do you measure the effectiveness of your Ads.
AdsForCauses can help you with all of these things. All you need to do is describe your Ad, and we will take you through the process of designing one or more Ads, help you figure out the best and most cost effective publication outlet, and help with demographic targeting for online Ads. Then, once you are satisfied with the final Ad creative, we will create a landing page for your Ad Proposal on the AdsForCauses website. This landing page is where you can send your supporters so they can help crowd fund the cost of publication. Once enough money has been raised, we'll help finalize the purchasing of media space and provide guidance on measuring your Ads effectiveness.Back to top.
How does AdsForCauses make Advertising accessible?
AdsForCauses makes Advertising accessible by guiding lay-people through the complexities of the Advertising world. Our media buyers will help you figure out what is the most effective publication outlet (billboard, online, newspaper, etc) to publish your Ad, and how to get the best bang for your Advertising dollar.Back to top.
How does AdsForCauses make advertising affordable?
AdsForCauses makes advertising affordable by helping the activist (you!) crowd fund the cost of publishing the Ads. Most individuals can't afford the cost of a high impact Ad, but 25, 50, 100 or more like-minded people who agree with an Ad Proposal's message can pool their money together and easily afford a large Facebook Ad campaign, a high-value billboard, or a big Ad in a newspaper.
Advertising is expensive. The most effective Ads are those that a lot of people see and are shown to people over and over again. That's why you see the biggest (i.e. wealthiest) brands advertising over and over again in major newspapers, popular TV shows, on Facebook (the #1 website where Americans spend the most time), and on billboards in major cities and highways. On top of the cost of publishing an Ad, creating the Ad can also be very expensive. See the FAQ: How does AdsForCauses make Advertising accessible?Back to top.
What is Ad Creative?
Ad Creative is the words, pictures, graphics, and sound that together make up an Ad. Of course, some Ads are text only and usually only TV and radio Ads have sound.Back to top.
I already have creative for an Ad I want to publish. Can I still use AdsForCauses?
Yes, absolutely. AdsForCauses works equally well for activists who already have the creative images and text for their Ad. We can help you crowd fund the cost of publication and choose the right publication outlet for your Ad.Back to top.
What is crowd funding?
Crowd funding describes a group of people pooling their money and other resources together to support efforts initiated by other people.
Crowd funding is a relatively new term and is sometimes spelled "crowdfunding" or "crowd-funding". Synonyms for crowd funding include: group financing and crowd financing. Wikipedia has a more thorough definition and history of crowd funding here.Back to top.
Why should I sign up for an AdsForCauses account?
You should sign up for an account with AdsForCauses so you can remain informed about what new Ad Proposals are being created. Today there might not be any Ad Proposals you are interested in backing, but tomorrow, next week, or next month there might be an Ad Proposal for a Cause you are passionate about. Sign up and tell us what Ad categories you're interested in, and when there is a new activity in that category we'll email you. Signing up will also allow you to learn about new features and functionality we roll out.Back to top.
What's an Ad Proposal?
An Ad Proposal is a potential Ad someone has created here at AdsForCauses. An Ad Proposal contains information about what the Ad will look like, where it will be published, the target audience demographics, and the reason like-minded people should help crowd fund the cost of publication. An Ad Proposal is only converted into a published Ad if enough people fund the cost of publication. Ad Proposals expire in 1-7 weeks from the time they are proposed if they are not funded.Back to top.
I want to fund an Ad for a particular Cause, but I don't see any Ad Proposals for that Cause. What should I do?
There are two things you could do: 1. Create the Ad Proposal yourself. Tell us about your message, and we will help you turn that into an Ad Proposal. 2. Sign up and subscribe to the categories you're interested in. We'll email you when there are new Ad Proposals in those categories.Back to top.
How do I contact someone at AdsForCauses?
For general corporate inquires, you can contact AdsForCauses by emailing us at email@example.com or calling us at 617-963-0917. If you'd like to give us some feedback regarding this website, features, functionality, etc, please use our Feedback page. We look forward to hearing from you!Back to top.
What's AdsForCauses's position on a particular Cause?
AdsForCauses is non-partisan. In other words, we don't have a position on your Cause. We are just the platform for helping you raise awareness for your Cause.Back to top.
People opposed to my Cause are already using AdsForCauses. Why should I use AdsForCauses to create Ads for my opposing view?
Because advertising is one of the best ways to raise awareness for your Cause, and AdsForCauses makes advertising easy, accessible, and affordable. And because the world is full of people who oppose your Cause. Democracies are great because of the variety of viewpoints! Many of your family members, friends, neighbors, and coworkers probably have a different view of your Cause. Also, the stores you shop at, the bank you bank with, the internet service provider you use to get on the web, etc are all shared by people with opposing views. See also: What's AdsForCauses's position on my Cause?Back to top.
Can I anonymously create an Ad Proposal?
You cannot anonymously create an Ad Proposal. Ad Proposals are most like to succeed and reach their funding goals if they have a passionate backer who willing to put their name on the Ad Proposal and help "sell it" to potential funders. Your name will be associated with the Ad Proposer, and we encourage all Ad Proposers to use Facebook, Twitter, email, etc to drive potential funders to your Ad's Proposal page. However, please be respectful and don't spam people.Back to top.
Do you have any guidelines on what I can and cannot post as an Ad Proposal?
You have to adhere to our civility guidelines. Also, your Ad must be for a Cause, and not for raffles, lotteries, businesses, or personal gain (except if you running for an elected position). Full details are in our Terms of Service
For political ads, you and AdsForCauses must adhere to federal, state, and local election commission rules. This means that you cannot use AdsForCauses for an Ad with a message like, "Vote for John Doe for governor on Nov 8th". That Ad is asking for a specific vote, and would require that the Ad be created and paid for by a registered political action committee. However, you can use AdsForCauses for Ads with a less specific political message like, "John Doe has the vision and leadership we need". In the future we hope to be able to offer political action committee services so that any AdsForCauses can be used for all political Ads.Back to top.
Can I create a private Ad Proposal that only people I specify can see?
No, we don't support private Ad Proposals at this time. If that's holding you back from creating an Ad Proposal, please send us feedback and we'll consider adding private Ad Proposals as a feature. Feedback PageBack to top.
What are the AdsForCauses civility rules?
AdsForCauses' civility rules should make sense to most people: you cannot use AdsForCauses to create or advocate Ads that are illegal, libelous, defamatory, promote hate or violence, invade someones privacy, violates others intellectual property, are obscene, or contain gratuitous violence or gore. In addition, some publication outlets may have additional rules your Ad must adhere to, and AdsForCauses will help you understand and work within those rules. Our Terms of Service has additional details.Back to top.
I'm not an activist. What can I do?
You can do a lot! An activist is not that different from anyone else. They're just regular people who decided to take action. AdsForCauses makes it easy for anyone to take action and be an activist. If you feel strongly about something and want to change the world, step up to the plate and create an Ad Proposal. Or fund an existing Ad Proposal.Back to top.
What does it mean to pledge funds to an Ad Proposal?
Pledging support for an Ad Proposal means you are saying you will contribute a specific amount of money towards the cost of publish the Ad Proposal. The Ad Proposal your pledging to fund includes a specific funding deadline and funding goal amount. Your credit card will be charged on the funding deadline day only if the total funds pledge for the Ad Proposal exceeds the funding goal amount.Back to top.
What's a publication outlet?
A publication outlet or media outlet is the place where your Ad is published. Examples of publication outlets are Facebook (for Facebook Ads), The New York Times (for newspaper Ads), or that billboard on the highway near your house. There are a huge number of publication outlets in the world. Just think of all the places where you see Ads, including subways, the sides of trucks and buses, magazines, TV, radio, etc.Back to top.
I pledged funds to an Ad Proposal, but now I've changed my mind. Can I revoke my pledge?
Yes, you can revoke your pledge before the funding deadline. Just email us at firstname.lastname@example.org or calling us at 617-963-0917 and we'll be happy to help you out, including revoking your pledge.
Note: we cannot refund your money once we charge your card for Ad Proposals that reach the funding deadline with at least 100% funding. We will email you a reminder about your pledge about a day before the funding deadline.Back to top.
If I help crowd fund an Ad Proposal, do I get anything in return? Do I get a reward?
You get the reward of knowing you helped put a voice to your Cause and raised the awareness of the Ad's target audience. The Ad Proposal page will show details of about how and when the Ad was published and details about how many people saw it. You will not personally receive any physical object in return for your pledge.Back to top.
Can I anonymously pledge funds for an Ad Proposal?
Yes. Right now we do not display or share any information about who helped fund an Ad Proposal. In the future you may change this, but you will be given the choice of whether or not to show your firstname, lastname, or username on the Ad's Proposal's page for others to see. We encourage you to tell your family, friends and others that you've pledged support for an Ad Proposal and encourage them to join you.Back to top.